Who is afraid of fear appeals? Persuasion and emotion in print advertising

TitleWho is afraid of fear appeals? Persuasion and emotion in print advertising
Publication TypeBook
Year of Publication2005
AuthorsNeurauter, Manuela
Tertiary TitleInnsbrucker Beiträge zur Kulturwissenschaft, Sonderheft
Volume123
PublisherVerl. der Sprachwiss.
CityInnsbruck
ISBN Number978-3-85124-217-1
KeywordsInnsbrucker Beiträge zur Kulturwissenschaft
German