Who is afraid of fear appeals? Persuasion and emotion in print advertising
Title | Who is afraid of fear appeals? Persuasion and emotion in print advertising |
Publication Type | Book |
Year of Publication | 2005 |
Authors | Neurauter, M. |
Tertiary Title | Innsbrucker Beiträge zur Kulturwissenschaft, Sonderheft |
Volume | 123 |
Publisher | Verl. der Sprachwiss. |
City | Innsbruck |
ISBN Number | 978-3-85124-217-1 |
Keywords | Innsbrucker Beiträge zur Kulturwissenschaft |
German