Who is afraid of fear appeals? Persuasion and emotion in print advertising
| Title | Who is afraid of fear appeals? Persuasion and emotion in print advertising |
| Publication Type | Book |
| Year of Publication | 2005 |
| Authors | Neurauter, M. |
| Tertiary Title | Innsbrucker Beiträge zur Kulturwissenschaft, Sonderheft |
| Volume | 123 |
| Publisher | Verl. der Sprachwiss. |
| City | Innsbruck |
| ISBN Number | 978-3-85124-217-1 |
| Keywords | Innsbrucker Beiträge zur Kulturwissenschaft |
German